Fewer things, done properly, beat a long list nobody uses.
The pages that earn their place
A home page that says what you do - in the first sentence, not the third paragraph
What you sell - one page per thing, if they are genuinely different
Proof - work you have done, or what customers say
About - who you are. People buy from people
Contact - one obvious way to reach you, not five
Five pages is usually enough. We include up to eight.
The things that actually matter
It works on a phone. Most of your visitors are on one
It loads fast. People leave before a slow page finishes
Enquiries reach you. A form going to an inbox nobody opens is worse than no form
Google and AI search can read it. Structure, not tricks
What you can leave out at the start
A blog you will not write. A members area nobody asked for. A chat widget with
nobody behind it. An animation that delays the sentence explaining what you do.
You can add any of it later, once you know you need it.
If you do not have the words or the photos
Most people do not, and it is the single most common reason a website stalls for
months. Tell us about your business and we will write the pages and suggest the
images.